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Chief Marketer Staff

  • Westchester to Host DM Forum

    “Marketing Strategies to Survive in Today’s Economy” will be the topic of the Westchester Direct Marketing Forum on Tuesday, April 15 at the Westchester

  • Q&A: Winds of Change in Chicago

    On the eve of next week’s Chicago Direct Marketing Days, Direct Newsline talked with Holly Harle about how DM in Chicago is starting to rebound after

  • Fingerhut Receives $100 Million Line of Credit

    Fingerhut Direct has received a $100 million line of secured credit to finance inventory, receivables and working capital. The credit was arranged by

  • ALC Manages Three Forbes Titles

    American List Counsel has taken over management of American Heritage American Legacy and Invention & Technology. All are published by Forbes, which ALC

  • Letters to the Editor

    I was surprised by the headline and the article

  • J.C. Penney Catalog Sales Decrease in March

    J.C. Penney Company Inc.’s catalog sales decreased 13.1% in March. Internet sales, which are included in the catalog figure, increased by 19% last month.

  • Short Cut

    Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop

  • Neiman Marcus Direct Revenues Increase 12.5%

    Revenues at Neiman Marcus Direct increased 12.5% last month. The top selling merchandise categories in the company’s direct marketing segment included

  • Spiegel Sales Drop for First Quarter

    The Spiegel Group reported net sales of $157.8 million for the five weeks ended March 29, a 28% decrease from $217.8 million for the same period last

  • eDiets to Spend Several Million on Marketing New Strategy

    Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product