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Chief Marketer Staff

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines in the past three challenges the wine maker has hosted. And then came along Oscar-winner Marcia Gay Harden.

  • Baskin-Robbins Scoops X-Men 2 Tie-In

    The mutants are back. Twentieth Century Fox’s X-Men 2 lands on screens May 2 and Baskin-Robbins is on board as a promotional partner. The Glendale, CA-based

  • CPG Coupon Volume on the Rise: NCH Study

    The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last

  • McDonald’s to Expand McDeals Test

    McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.

  • Live From NYC: Harden Wins Wine Challenge

    Award winners apparently go hand in hand. No consumer has been able to distinguish the $5.99 Walnut Crest Merlot from a pool of 49 more expensive wines

  • R.J. Reynolds Drops Event Marketing Agency

    R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

  • Hasbro Sued by Go Goddess Over Licensing Agreement

    The creators of Go Goddess! have filed suit against Hasbro Inc. for defaulting on a licensing agreement seeking $15 million in damages. The five-year

  • Coca-Cola Hits Malls; Invests $15 Million in College TV

    There seems to be no end in sight for the reality TV craze as Coca-Cola last week kicked off its Behind-the-Scenes with American Idol tour in New York

  • Spiegel Sales Drop for First Quarter

    The Spiegel Group reported net sales of $157.8 million for the five weeks ended March 29, a 28% decrease from $217.8 million for the same period last

  • Short Cut

    Harry Hill has been named director of Shop Japan Division I, the DRTV division of Shop Japan/Oaklawn. He will oversee all brand managers at Oaklawn Marketing/Shop