There seems to be no end in sight for the reality TV craze as Coca-Cola last week kicked off its Behind-the-Scenes with American Idol tour in New York City and Miami.
The tour will hit 21 Simon Malls in 14 markets, featuring live performances from American Idol contestants as well as a Q&A with contestants and trivia contest.
Fans get their own chance on stage with a live karaoke contest. They can also enter a contest to win one of two Coca-Cola Red Couches featured on the American Idol. The tour concludes May 4 before the May finale of the TV series.
Elsewhere, Atlanta-based Coca-Cola will take a $15 million equity stake in a marketing partnership with College Sports Television (CSTV), a new TV network devoted exclusively to college sports.
The deal calls for Coca-Cola to put up a $10 million equity stake and devote another $5 million to marketing and promotional activities that include special events, advertising, and consumer and retail promotions. Chuck Fruit, senior VP-worldwide media and alliances at Coca-Cola, will sit on New York City-based CSTV’s Board of Directors.
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