Chief Marketer Staff
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Catalina Marketing Names Michael Bechtol President and COO
Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role
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FAO Inc. Runs into Trouble Emerging From Chapter 11
FAO Inc.’s efforts to emerge from Chapter 11 bankruptcy protection on April 18 hit a substantial obstacle when investors withdrew their proposed funding.
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Live from CADM: Washington Mutual to Launch Direct Mail Home Equity Program
Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went
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Catalina Marketing Hurt by Decline in Promotion Spending
Catalina Marketing has revised downward its fourth quarter earnings guidance in part due to a decline in promotional spending by its marketing clients.
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Live from CADM: U.S. Catches on to Mobile Phone Marketing
Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons
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Live from CADM: Vendors Tell of CRM Advances
Yes, it was a sales pitch. What else can you call it when people from four technology firms get up on stage and tout the benefits of their CRM systems?
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Mail Stream: A Report on Incoming Direct Mail
International Masters Publisher’s launches a new club that delves into the stories behind famous photos. In another mailing, Mothers Against Drunk Driving gives a photo album freeemium.
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Short Cuts
Torstar Media Group Television, in Toronto, has changed the name of its 24-hour infomercial channel from Toronto Star TV to SHOPTV Canada. Hardware and
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Epsilon’s New Donor Model Incorporates Amount of Gift
Epsilon, Burlington, MA, has given non-profit organizations a twist on traditional data analysis. The relationship marketing firm is offering RFA-Plus,