Chief Marketer Staff

• Agencies

  OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES

  A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

• WHEEL OF FORTUNE AND LINCOLN KICK OFF SWEEPSTAKES

  Wheel of Fortune has teamed with sponsor Lincoln Mercury to kick off a sweepstakes later this month offering viewers a chance to win one of 20 vehicles.

• Lillian Vernon Corp. Acquired By Ripplewood Holdings

  A private equity fund Ripplewood Holdings LLC will acquire Lillian Vernon Corp. in an all-cash transaction valued at $60 million. The sale is expected

• HERSHEY OFFERS FREE MOVIE TICKETS

  Hershey Foods is offering a little extra for moviegoers with a sweet tooth. The Hershey, PA-based chocolate company has teamed up with Quantum Loyalty

• DUNKIN’ DONUTS PUTS ON PINSTRIPES

  Dunkin’ Donuts has inked a four-year deal making it the official coffee and donuts shop of the New York Yankees. The Randolph, MA-based donut chain will

• BUDWEISER PREPARES SUMMER P-O-P

  Bud Family last week announced that it soon will be “Open for Summer.” From Memorial Day through Labor Day, Budweiser will run three P-O-P summer holiday

• Short Cuts

  Home furnishings cataloger the Bombay Co. Inc. has launched a new web site in Canada www.bombay.ca , marking the company’s first foray into e-commerce

• Group 1 to Acquire Sagent for $17 Million

  Group 1 Software will acquire the key assets of Sagent Technology for about $17 million. The Sagent acquisition will give Group 1 additional enterprise

• List and Database News

  Job Shop Technology E-Mail List ePost Direct has won the management of this file of 13,555 design engineers, executives and purchasing agents in aerospace,

• NEWS BRIEFS

  PEPSI: is launching a vanilla-flavored cola this summer to put pressure on its rival Coca-Cola Co and its Vanilla Coke product, which has sold 90 million