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Chief Marketer Staff

  • ROI Measurement Unclear for Some Web Merchants

    Many online retailers need better ways to quantify their return on investment, a new survey by the e-tailing group inc. Eighty-four percent of the sites

  • Gateway Records $844 Million in Quarterly Revenue

    Gateway, Inc. reported revenue of $844 million for the quarter ending March 31, compared with $1.06 billion in the fourth quarter and $992 million in

  • FTC Fines ValueVision $215,000

    Home shopping network ValueVision International Inc. has agreed to pay a $215,000 civil penalty to resolve allegations that it violated a previous Federal

  • Letters to the Editor

    I have to say, Ray, I’m a little surprised at your interpretation of the

  • Office Depot Reports Sales Up, Profits Down

    Office Depot Inc.’s sales for the first quarter grew by 1% to $3.1 billion compared to the first quarter of 2002. Worldwide comparable sales in the 885

  • Short Cuts

    Singer Direct, Inc. promoted Kerry Richardson to director of online media. Richardson has been with the company for more than five years, and handles

  • Alleged Spammer Hit With FTC Complaint

    The Federal Trade Commission asked a U.S. District court judge to block an allegedly illegal spam operation that uses misleading subject lines, false

  • FTC Fines ValueVision $215,000

    Home shopping network ValueVision International Inc. has agreed to pay a $215,000 civil penalty to resolve allegations that it violated a previous Federal

  • List and Database News

    Job Shop Technology E-Mail List ePost Direct has won the management of this file of 13,555 design engineers, executives and purchasing agents in aerospace,

  • Advo Posts 4.6% Revenue Increase for Quarter

    Targeted mailing services firm Advo Inc. posted revenues for the second fiscal quarter ended March 29 of $287.1 million, an increase over the prior year