Chief Marketer Staff

• 1-800-Flowers Posts Massive Revenue Gains

  1-800-Flowers.com Inc. reported net income of $1.2 million for the third quarter, up an increase of 617% net income of $165,000 last year. The flower

• Reader’s Digest Cuts Most Sweepstakes Mailings

  Reader’s Digest has decided to stop using sweepstakes promotions. But the publishing behemoth still plans to test online and offline sweepstakes periodically,

• Online Pharmacies No Threat to Drug Firms: Jupiter

  U.S. consumers spent $700 million to purchase prescription drugs from foreign online pharmacies–including Canadian ones–in 2002, less than 0.4% of the

• DraftWorldwide Names White Senior Vice President

  DraftWorldwide New York has named Thomas E. White senior vice president, account director. Most recently, White served as COO for Third Age, Inc, an online

• List and Database News

  E-Gamblers American Name Services is introducing this file of 359,267 last 24-month e-mail addresses of individuals who use the Internet to communicate,

• Merck to Spin Off MO Pharmacy Subsidiary

  Drug giant Merck & Co. said it plans to sell Medco Health Solutions Inc., its subsidiary mail order pharmacy and pharmacy benefits management subsidiary,

• R.R. Donnelley Expands Two Plants

  R.R. Donnelley (is expanding its printing operations in Lancaster, PA., and Spartanburg, SC. The Lancaster prints catalogs and retail inserts, includes

• Short Cuts

  Campbell-Ewald, a Detroit-based ad agency, has named Timothy G. Copacia as executive vice president, account director. He will be responsible for new

• Database Directors Earn Biggest Bucks in DB Field: Crandall

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

• HSN Names Three Executives

  HSN has named Frank Han executive vice president and general manager, hsn.com. The television home shopping network has also named Richard Ogawa vice