Chief Marketer Staff
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List and Database News
Nurse Respondent E-Mail Database DM2, formerly known as Cahners Business Lists, is offering the Springhouse Nurse Respondent e-mail database. The 21,657
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Gillette’s Venus is Pretty in Pink
Gillette’s Venus is Pretty in Pink By Betsy Spethmann Gillette Co. pinks up its Venus razor brand with a flanker item, Passion Venus, and a fashion tie-in
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McDonald’s Gets Milk
Consumers ordering Happy Meals in and around Sacramento, CA, are being asked “Got milk?” as a part of an alliance with the California Milk Processor Board.
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Super Heroes Jump into BK Kids’ Meals
Burger King, Cartoon Network and DC Comics yesterday kicked off a five-week Big Kids’ Meal promotion built around the Justice League TV show and comic
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News Briefs
REEBOK: got ahead of the pack at yesterday’s Boston Marathon with the Terry Tate Pain Train. More than 300 college students, led by Tate, Stonghton, MA-based
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Bush Signs Postal Pension Bill
President Bush late Wednesday signed the long-awaited Postal Civil Service Retirement System Funding Reform Act of 2003, which will save the U.S. Postal
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Letters to the Editor
: Just want to send a note that I really liked your approach
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FTC Information Workshop Seeks ‘Empirical’ Evidence
The Federal Trade Commission is seeking empirical evidence that the collection and use of customer information by businesses benefits consumers in its
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List and Database News
E-Gamblers American Name Services is introducing this file of 359,267 last 24-month e-mail addresses of individuals who use the Internet to communicate,
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Merck to Spin Off MO Pharmacy Subsidiary
Drug giant Merck & Co. said it plans to sell Medco Health Solutions Inc., its subsidiary mail order pharmacy and pharmacy benefits management subsidiary,