Chief Marketer Staff

• Pringles Dusts Off Can Design Site for Team USA

  Pringles is putting its “Can Creator” Web site to use again, this time in support of Olympic Team USA

• News Briefs

  PROCTER & GAMBLE: and its Febreze brand, are running a sweepstakes to help introduce the addition of “Forbidden” to its scent collection

• Corporate Law Firm Hires Joe Calve As CMO

  Joe Calve has joined corporate law firm Morrison & Foerster as CMO

• Michelle Madansky Joins Marketing Management Analytics

  Michele Madansky has joined Marketing Management Analytics, and will serve as the firm

• Agencies

  Loyalty 360 Partners With Incentive Firm Marketing Innovators

  Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.

• Online Marketers Talk The Talk, But Don’t Walk The Walk: Study

  Here’s a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say it’s important to increase Web site visitor value through compelling product and content offers, why are only half of you using personalization tools? Coremetrics, a marketing optimization firm, discovered this disconnect in a recent survey.

• Media Horizons Names Bruce Nathan CFO

  Media Horizons Inc., a lead generation and CRM marketing firm, has named Bruce J. Nathan its new CFO

• Digitas Hires Creative Exec For Stamford Office

  Joe Lin has joined Digitas as creative senior VP for the agency’s Stamford office

• Nutella Canada Spreads Digital Responsibilities To Critical Mass

  Nutella Canada has chosen Critical Mass, a digital marketing agency and unit of Omnicom

• Advanced Health Media Acquires Advogent Group

  Advanced Health Media, LLC, which distributes marketing and compliance technology for the pharmaceutical industry, has acquired Advogent Group