Chief Marketer Staff

• Reader’s Digest Posts Loss, Cuts 200 Jobs

  The Reader’s Digest Association, Inc. reported a net loss of $4.6 million for its third quarter, a turnaround from net income of $16.4 million last year.

• Boise Cascade Sues Staples Over Marketing Slogan

  (Promo) Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan

• WRIGLEYS’ ORBIT CHALLENGES TRIDENT IN A TASTE TEST

  Wrigley’s Orbit sugarfree gum is challenging its competitor Trident in a taste test on the streets of Minneapolis. Orbit field reps — wearing researcher’s

• KOTEX TAPS YAHOO’S MUSIC BEAT TO REACH TEENS

  Kimberly-Clark Corp., the parent of Kotex, has ratcheted up its online support for the product in an effort to reach teen girls. Kotex will piggyback

• ‘MORTAL COMBAT’ POSTER CALLED OFFENSIVE

  Britain’s Advertising Standards Authority has deemed a promotional poster, advertising the video game “Mortal Kombat,” offensive. The authority ruled

• KELLOGG READIES AUCTION LAUNCH

  Kellogg Co. is taking another stab at loyalty marketing, this time via online auctions. The company is launching Kellogg Kash next month across four brands

• NEWS BRIEFS

  KIDKRAFT: a juvenile products manufacturer, has inked a licensing deal with the PGA Tour to create and distribute a collection of licensed PGA Tour juvenile

• BOISE CASCADE SUES STAPLES OVER MARKETING SLOGAN

  Things are getting heated in the office products category as Boise Cascade sued Staples earlier this month, claming that its marketing slogan was stolen.

• READER’S DIGEST ENDS A LONG RUN OF SELLING WITH SWEEPS

  “Reader’s Digest,” often credited with the creation of the sweepstakes offer, plans to eliminate the use of the marketing tactic after moving away from

• ZIPATONI NAMES TWO PARTNERS

  Promotion agency The Zipatoni Co. has named two partners. Karen Sauder joined Zipatoni in 1998 and is account director for one of the agency’s largest