Chief Marketer Staff

• McDonald’s Reaches $58 Million with Mammoth FSI

  Coming on the heels of one of its top marketers declaring that the “30-second spot is over,” McDonald’s has dropped its first national FSI campaign since

• Lawmakers Now in a Rush to Crush Spam

  Spam was under attack from all manner of legislators on Tuesday. Rep. Zoe Lofgren (D-CA) of California would turn spam-hating consumers into bounty hunters

• List and Database News

  Datarich Fantastic Plastic Retail Card Holders Adrea Rubin Management Inc. has won the management of this file of $1.4 million buyers who’ve responded

• Allied Domecq Drops 141 Worldwide, Cordiant Ponders Bankruptcy

  Allied Domecq will put an estimated $450 million in promotions and advertising business in review to replace 141 Worldwide, London, by October. Allied

• Online Merchants Tap E-mail as Promotion Tool: Survey

  Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content

• List and Database News

  Datarich Fantastic Plastic Retail Card Holders Adrea Rubin Management Inc. has won the management of this file of $1.4 million buyers who’ve responded

• Jure Holdings Acquires Openlimit Holding

  Jure Holdings Inc., Baar, Switzerland, has acquired Openlimit Holding AG, a developer of Internet-enabled credit cards and other services for an undisclosed

• New Products and Services

  XML interface: This tool allows marketers to combine extensible markup language with Experian’s Truvue Customer Data Integrating technology–Experian,

• AOL Cherry Picks Burger King Marketer Richard Taylor

  America Online has named former Burger King VP-USA Marketing Richard Taylor to the new position of Senior VP-brand promotion. A nine-year BK vet, Taylor

• Ford Revs up for Californopia Tour

  Ford Motor Co. last week announced its fifth annual Focus Californopia Tour, which will stop at eight college campuses in the state May 1 through June