Chief Marketer Staff
-
Malone Advertising creates independent, tech-driven specialist agency
Tech-specialty agency MaloneZeris a combination of former Malone Advertising business units Malone2 Business To Business and Zeris Interactive launched
-
How to Keep B-to-B E-mail From Getting Caught in Filters
Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts
-
Much of Spam Contains False Information: FTC Study
Much of the spam sent over the Internet contains false or misleading information, the Federal Trade Commission found in a study released Tuesday. In a
-
List and Database News
Compliance Week MetaResposne Group has been named manager of the Compliance Week e-mail subscriber
-
Experian Debuts An Old/New Business
Experian has turned its part ownership in Scorex into full ownership and has used it to create a new division
-
EC Likes Idea of Low-Price Direct Mail Service
The European Commission has given its blessing to the proposed creation of a low-price direct mail service with a guaranteed delivery of five days (not
-
Direct Media Wins Hooked on Phonics
The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. It will be managed by Direct Media Inc., Greenwich,
-
Wientzen Embattled in FTC Free-For-All
The direct marketing industry was put very much on the defensive Wednesday at a Federal Trade Commission forum on spam at which Direct Marketing Association