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Chief Marketer Staff

  • Agencies

    Results on the Spot

    We’re established. We’ve made the cut. We’re no longer rogue-marketing goons slinking to the creative department for a mock-up, bribing the IT guys to

  • Agencies

    Simple, Yet Successful

    It’s tacky. It looks like a bill. It has limited copy and little or no color. But the hottest direct mail package in publishing right now is the humble

  • Agencies

    Shoppers Drift from Supermarkets

    Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s

  • Agencies

    DMer Chanes Indicted in $230M Web Scam

    Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

  • Better than the Real Thing

    A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

  • McDonald’s Winning Combination

    McDonald’s new game plan seems to have worked. Late last month McDonald’s Corp. wrapped up Winning Time, its first game promotion in 19 months since the

  • Agencies

    Getting Down to Segmentation

    In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral

  • Agencies

    Konica Kicks Off DR Effort

    Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging

  • Client Side

    Manuel Torres has been appointed general manager for Warner Bros. Consumer Products, Burbank, CA, for the office in Mexico. In other company news, Shari

  • Malone Advertising creates independent, tech-driven specialist agency

    Tech-specialty agency MaloneZeris a combination of former Malone Advertising business units Malone2 Business To Business and Zeris Interactive launched