Chief Marketer Staff

• Agencies

  Hit ‘Em Hard

  Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

• Agencies

  C Stands for Citizen

  Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,

• Agencies

  Consumer Groups Blast H&R Block

  Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

• Agencies

  Interline Puts New Focus on Segmentation

  Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

• Agencies

  Lillian Vernon Bought by Ripplewood Holdings

  Private equity fund Ripplewood Holdings LLC will acquire Lillian Vernon Corp. in an all-cash transaction valued at $60 million. The sale is expected to

• Live From the FTC Spam Forum: Blacklists Defend Their Methods

  With the memory still fresh of an e-mail blacklist company being served with legal papers, three blacklist executives were run through the gauntlet yesterday

• Agencies

  Down in the Mall

  While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

• Shoot and Score

  This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League’s top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring

• Agencies

  Give Them Credit

  Despite the rapid growth and spending power of the U.S. Hispanic population, this group has been virtually ignored by credit card marketers. Studies show

• Agencies

  Why Should I Shop From a Catalog?

  Why do folks buy from catalogs? Why don’t more do the same? This edited selection of focus group comments gives us some clues. My local retailer is just