Author

Chief Marketer Staff

  • Down in the Mall

    While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

  • Shoot and Score

    This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League’s top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring

  • Hit ‘Em Hard

    Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

  • Direct Marketing Hopefuls on Stage

    God, I think I’ve got it.I think I’ve got it.I knew he liked me all the time.Still it isn’t over.What’s coming next?It isn’t over.What happens now?I can’t

  • DMer Chanes Indicted in $230M Web Scam

    Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

  • Washington Mutual Plans Equity Campaign

    Washington Mutual Finance plans to begin a direct mail program selling home equity loans to finely targeted segments. A successful March test went to

  • Remedy for Abandoned Shopping Carts

    Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

  • C Stands for Citizen

    Forget the airlines and casinos. By 2006, the largest purchasers of CRM technology will be governments offering health and welfare services. That prediction,

  • Getting Down to Segmentation

    In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral

  • Konica Kicks Off DR Effort

    Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging