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  • Agencies

    DIRECT listline

    NEW LISTS Old Durham Road Some 20,000 last-12-month buyers are identified on this file. Old Durham Road is a catalog of products such as antique pewter

  • Pushing the Envelope: Hey Kids, A New Holiday!

    Let me be the first to wish you a Happy Free Comic Book Day! Don’t get alarmed. This is one of the fun, low-pressure holidays, like Arbor Day or Festivus.

  • Better than the Real Thing

    A new service from a UK-based research company could give U.S. marketers more leverage when it comes to dealing with retailers and Purchase, NY-based

  • McDonald’s Winning Combination

    McDonald’s new game plan seems to have worked. Late last month McDonald’s Corp. wrapped up Winning Time, its first game promotion in 19 months since the

  • Agencies

    Shoppers Drift from Supermarkets

    Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s

  • Agencies

    DMer Chanes Indicted in $230M Web Scam

    Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

  • Agencies

    Konica Kicks Off DR Effort

    Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging

  • Agencies

    Interline Puts New Focus on Segmentation

    Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

  • Client Side

    Manuel Torres has been appointed general manager for Warner Bros. Consumer Products, Burbank, CA, for the office in Mexico. In other company news, Shari

  • Finding Frito

    Three times a charm? PepsiCo’s Frito-Lay and Walt Disney Pictures/Pixar hope so. The companies are teaming to promote a CGI film for the third time with