Chief Marketer Staff

• Loose Cannon: Getting Up to Dickens With Consumer Data

  For direct marketer Ebenezer Scrooge, watching television before retiring to bed had become a bad habit. Last Wednesday, he drifted off after watching

• Mail Stream: A Report on Incoming Direct Mail

  This week’s Mail Stream features a mail piece by the proprietors of Omaha Steaks who have cooked up a new venture called A La Zing, created to ease the burden on busy people by delivering fully cooked meals to their front door.

• List and Database News

  Catalog Clothes Buyers This new file of mail order shoppers features 173,260 individuals who, within the last three months, have purchased clothes through

• Media Horizons to Manage Brylane Insert Programs

  Brylane, the New York-based cataloger, has awarded management of its package insert and catalog blow-in programs to Media Horizons Management. The cataloger

• Short Cuts

  Sharper Image Corp., San Francisco, has begun a public offering of 2.5 million shares of its common stock at $19.50 per share. The offering consists of

• Direct Media Gets Heritage House Continuity Files

  Direct Media Inc. has take over management of the Heritage House Collectible buyer and Heritage House Family Book buyers lists as of May 1. The collectible

• Bean Exploring Eddie Bauer Acquisition

  L.L. Bean, the cataloger of outdoor apparel, may be looking to make retail a greater part of its business in seeking to acquire Eddie Bauer from bankrupt

• Letters to the Editor

  Spam? What is it? Many years ago a number of tests were made within the mail order industry to try to determine what “Junk Mail” was/is. — In all the

• Live From the FTC’s Spam Forum: Truste to Certify E-mail Bonded Sender Program

  Nonprofit privacy-seal organization Truste will provide certification for IronPort System

• J. Jill Income Drops in Quarter

  The J. Jill Group Inc. today reported net income of $768,000 for its first quarter, down from $2.7 million last year. The cataloger and retailer posted