Direct Media Inc. has take over management of the Heritage House Collectible buyer and Heritage House Family Book buyers lists as of May 1.
The collectible buyers file features 113,476 total buyers, while the family book buyers list consists of 130,138 customers. Both lists have base prices of $90 per thousand names. The lists are largely, but not exclusively, comprised of female consumers.
Heritage House Collectible Buyers purchase jewelry, music boxes, figurines, dolls and coins, while the family book buyers read educational series generated for children between the preschool and secondary school levels.
The family book buyers list is entirely sourced from direct mail efforts, while the collectibles customers are generated through direct mail and space ads.
The files had previously been with American List Counsel.
Network
