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Chief Marketer Staff

  • List and Database News

    Pennwell’s Canadian Businesses on the Internet Statlistics is now managing this 6,035-name postal file of engineers in the company’s subscriber database

  • News Briefs

    GENERAL MILLS TRADEMARK LICENSING: has signed an agreement with gift and plush manufacturer Applause, Woodland Hills, CA, to create and distribute a new

  • Unilever Renames Deodorants in Triathlon Deal

    As a part of a three-year licensing deal with the World Triathlon Corp., Unilever’s Degree has renamed five of its SKUs Degree Ironman Protection deodorant.

  • Quiznos Sub Dresses up 2,000 Stores

    Quiznos Sub, a growing sandwich chain, has planned a number of in-store enhancements to roll out across its more than 2,000 stores this year. The QSR’s

  • Short Cut

    Kelvin Taylor has been named president of Milford, OH-based CRM firm Frequency Marketing, Inc. Taylor was previously vice president, customer development.

  • FTC Cracks Down on Do Not Call Registration Scams

    The Federal Trade Commission has filed a complaint against two Web sites claiming to “pre-register” consumers with the FTC’s Do Not Call file. The FTC

  • InfoUSA Uses DRTV to Sell Mailing Lists

    In a move unusual for the DM industry, information provider InfoUSA will begin selling sales lead and mailing list products via direct response television.

  • Nickelodeon/Got Milk? Look for Next Mustache Star

    In search of the next milk mustache star, Nickelodeon and The Got Milk? Campaign, are looking for kids ages five to 15. Kids enter the Nickelodeon’s Milk

  • New Ad Sales Exec for AOL Interactive

    America Online tapped Lisa Brown as executive VP of the interactive marketing group, replacing Bob Sherman, who retired (again) as president of AOL last

  • List and Database News

    Yachting Magazine Info-Link Boat Owners Milliard Group Inc. is introducing this 21,425-name file of subscribers to this marine market magazine overlaid