Chief Marketer Staff

• Hawaiian Punch Tour Hits 18 Markets

  Hawaiian Punch hits the highways this summer to push its new flavors in 18 cities across the country. The Hawaiian Punch Clownin’ Around tour uses converted

• OfficeMax Blames War for Sales Results

  OfficeMax Inc. reported net income of $9.8 million for its first quarter, down from $63.5 million last year. The direct marketer and retailer attributed

• Burger King Reveals New Strategy

  Burger King Corp.’s CEO Brad Blum last week mapped out a new strategy plan for the No. 2 QSR that de-emphasizes discounting and plays up quality. The

• List and Database News

  American Index

• Delia’s Directors Invest in Company

  Four senior executives and board members at cataloger D’elia’s Corp. have invested $2.7 million in the company. Stephen I. Kahn, chairman/CEO; directors

• Live from Government Affairs: Wyden Defends CAN-Spam Bill

  Sen. Ron Wyden (D-OR) predicted yesterday anti-spam legislation will be enacted this year. But he wants his version passed, not the one being floated

• Penney Income Falls Nearly 30%

  J. C. Penney Co. Inc. reported net income of $61 million for the first quarter, off 29% from $86 million last year. The cataloger and retailer reported

• Hasbro Stages Easy-Bake Contest

  Hasbro is celebrating the Easy-Bake Oven’s 40th anniversary with a Baker of the Year Contest. Through Aug. 31, kids ages eight to 12 submit their favorite

• Hanover Back in Black in Quarter

  Hanover Direct Inc. reported net income of $200,000 for the quarter ended March 29, up from a net loss of $1.8 million last year. The Edgewater, NJ, firm

• Jed Petrick and Steve Tihanyi to Keynote at Star Power

  Jed Petrick, president and COO of The WB Television Network, will offer his take on how entertaining marketing projects may be impacted over the next