Jed Petrick, president and COO of The WB Television Network, will offer his take on how entertaining marketing projects may be impacted over the next several years given the increasingly complicated media environment. Petrick speaks on Wednesday, May 21, from 12:45 p.m. to 1:45 p.m. at the opening luncheon.
On Thursday, May 22, Steve Tihanyi, the general director, Marketing Alliances & Regional Operations, for General Motors Corp., will talk about promotion tie ins with the automotive industry. He will speak from 9:30 a.m. to 10:15 a.m.
Please note that the dates and times the speakers will present were misstated on pgs. 70 and 72 in the May issue of PROMO magazine.
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