Chief Marketer Staff

• Letters to the Editor

  LOVED the piece on the Hall of Fame. I

• List and Database News

  American Index

• Live from Government Affairs: Privacy Tops DM Ailments

  A holistic remedy is the only thing that will cure the biggest ailment facing direct marketers: The privacy issue. So says H. Robert Wientzen, president

• Robert Enlow to Be Honored by CADM

  Robert (bob) Enlow will be honored by the Chicago Association of Direct Marketing (CADM) at a celebration on May 20. Enlow, a founder of Chicago DM Days

• Hawaiian Punch Tour Hits 18 Markets

  Hawaiian Punch hits the highways this summer to push its new flavors in 18 cities across the country. The Hawaiian Punch Clownin’ Around tour uses converted

• Burger King Reveals New Strategy

  Burger King Corp.’s CEO Brad Blum last week mapped out a new strategy plan for the No. 2 QSR that de-emphasizes discounting and plays up quality. The

• Short Cuts

  Singer Direct Inc. has promoted Donna Malavolta to director of alternative media from senior account executive and Desiree Narciso to director of multimedia

• List and Database News

  American Index

• Partners Climb On Board for Sinbad Release

  DreamWorks Consumer Products is prepping for a multi-million dollar campaign to plug the July 2 debut of animated film Sinbad: Legend of the Seven Seas.

• Letters to the Editor

  Two thoughts: Generally, there