DreamWorks Consumer Products is prepping for a multi-million dollar campaign to plug the July 2 debut of animated film Sinbad: Legend of the Seven Seas.
Burger King, as a part of its five-picture alliance with Glendale-based DreamWorks, will pack Sinbad premiums in kids’ meals for four weeks at 8,500+ locations. National TV and print ads, as well as dedicated Kids’ Club Newsletter and Internet activity, support.
Glendale, CA-based Baskin-Robbins will feature Sinbad’s Triple Punch Sherbert and Deep Blue Menace Sundae at its 2,400 stores. P-O-P displays, Internet activity, national TV spots and promotions in the top 30 markets support. Norm Marshall & Associates, Sun Valley, CA, handles.
Minneapolis-based General Mills will use Sinbad across millions of packages of Big G Cereals, Totinos and Pop Secret. P-O-P displays and an Internet component support.
Other partners include Palo Alto, CA-based Hewlett Packard; Hackettstown, NJ-based Masterfoods USA’s M&M/Mars; Enon, OH-based Speedway SuperAmerica; and Valpak, Largo, FL.
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