Chief Marketer Staff

• Reader’s Digest Launches First Ad Campaign in a Decade

  A direct mail effort to media planners is part of Reader’s Digest ‘s first ad campaign in 10 years, targeting advertisers it hopes to lure into the company’s

• PRC Okays Negotiated Agreement with Capital One

  The Postal Rate Commission has given its approval to the U.S. Postal Service’s first Negotiated Service Agreement (NSA). The agreement is between the

• Agencies

  Insert Marketers Seek Respect

  Brokers and managers of package inserts, bill stuffers, ride-alongs and other less visible media are hoping to at last get some respect for their nearly

• Survey: Online Sales Vault 48%, Profitability Improves

  (Catalog Age)Shop.org, the online retail unit of the National Retail Federation reports that despite a lackluster 2002 for retailers, online retail sales

• Agencies

  Crafting Creative to Beat Filters

  Here are some creative elements that can be put in place to give your e-mail a better shot at pushing past filters. Message checker The use of a message

• Revenues Hold Steady for Vermont Teddy Bear

  The Vermont Teddy Bear Company reported net revenues for the three months ended March 31 of $14.5 million, equalling revenues from the prior year’s quarter.

• Agencies

  High Anxiety

  Anxiety is the new mood of America, and it’s here to stay. Why? Because this pervasive sense of uneasiness is more than just war worries or fears of domestic

• Agencies

  Novartis Rolls Out Second DRTV Wave

  The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the

• Allied Domecq Debuts Fusion Rum with $20 Million Campaign

  Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the

• NBA Teams with The Hulk

  Add the National Basketball Association to the bulging list of promotional partners for Universal Pictures’ The Hulk. This week the NBA broke a joint