Chief Marketer Staff
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News Briefs
MATTEL, INC. AND JONES SODA CO.: have agreed to create a promotional package to include a limited edition Hot Wheels Jones Soda Orange R.V. along with
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Live from Star Power: Hollywood Talks Up Product Placement
Hollywood needs Corporate America like never before, Joshua Ravetch of New Line Cinema said last week at the Promotion Marketing Association’s Star Power
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FTD Pursuing Possible Sale: Report
FTD Inc. has hired Goldman Sachs to pursue a possible sale, according to the New York Post. The floral delivery service could bring from $450 million
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Coldwater Creek Reports First-Quarter Sales Boost
Coldwater Creek, buoyed by strong April sales, reported an 8.4% revenue jump during the first quarter. The Sandpoint, ID-based company generated $115.1
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Two Firms Agree to Settle Subscriber Lawsuit
Two magazine-subscription firms have agreed to settle a lawsuit filed against them by a consumer. But the deal may collapse if a check is not received
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Agencies
L’Oreal Brings 1 Million Garnier Samples to Health Clubs
L’Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L’Oreal works with the
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Golfsmith Acquires Zevo Golf
Golfsmith International Inc., a retailer of golf equipment,, has acquired the assets of manufacturer Zevo Golf. The price was not disclosed. Austin, TX-based
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Rubik’s Cube Steps to the Plate with Baseball Tie-In
The Rubik’s Cube is trying to make a comeback with a new Minor League Baseball sponsorship dubbed “Triple Play.” The former ’80s favorite will try to
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Letters to the Editor
A year ago at the New York Direct Mail Days Conference, Dean Barile of Mokrynski Co. stopped at our exhibit and asked a provocative question: “Why are