Chief Marketer Staff
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National Management to Acquire DR Marketing Firm Tele-V
National Management Consulting Inc. will acquire Tele-V. Inc., a direct response and marketing firm. The transaction is a stock swap, although exact terms
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Catalog, Internet Sales Up for Chico’s FAS
First-quarter sales for Chico
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News Briefs
NIKE: gave 13-year-old soccer phenom Freddy Adu, a member of the U.S. under-17 national team, a $1 million contract. A native of Ghana, Adu became a U.S.
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Kellogg Licenses its Brands; Hasbro Sues over Game
This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building
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Velocity Wins Home Depot Sports Marketing Business
Velocity Sports & Entertainment, LLC has been named by The Home Depot to activate its new West Coast sports center and to develop a national youth-sports
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Zima Gets Complex for Summer Promo
Coors is teaming up with “Complex,” a new young men’s magazine, on a summer promotion for the brewer’s Zima brand. Starting July 1, music CDs produced
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Nissan Signs Up For Eco-Challenge
Nissan signed on as the presenting sponsor for the international broadcast of Eco-Challenge Fiji, an expedition race. As presenting sponsor, Nissan will
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Dialog Group Cuts First-Quarter Loss
Dialog Group Inc., a CRM service vendor, has reduced its first-quarter loss to $198,293, compared with $897,404 during the same period last year. The
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Newman’s Own and Kroger to Support Hunger Relief
The Kroger Co. is teaming with Newman’s Own to support America’s Second Harvest, a domestic hunger relief organization. For every Newman’s Own product
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List and Database News
R.S. Means DM2, formerly known as Cahners Business Lists, has been named manager of the RS Means postal list. Included on the file are the names of more