Velocity Sports & Entertainment, LLC has been named by The Home Depot to activate its new West Coast sports center and to develop a national youth-sports marketing program.
Spending was not disclosed.
The appointment marks the first time The Home Depot, Atlanta, GA, has tapped a sponsorship-marketing agency despite its long-term involvement in numerous sponsorships including those with NASCAR and the U.S. Olympic Committee.
Velocity will help leverage and activate the new Home Depot Center, a multi-sport facility located outside of Los Angeles in Carson, CA, that opens Sunday. An integrated marketing program includes retail promotions, presence and Hispanic marketing programs and general p.r. platforms.
The facility features a 27,000-seat soccer stadium, 13,000-seat tennis stadium, track and field facility and a Velodrome cycling center. Other sports opportunities include baseball, softball and boxing. The site will also be used for training by U.S. Olympic teams.
Velocity has also been tapped to develop a national grassroots youth-sports marketing program under the Home Depot name. The concept, while still under development, focuses on bringing the Home Depot brand to local communities across the country.
“We are excited about the opportunity to work with Home Depot’s newest sponsorship and to also develop a program that’s going to take them into local communities coast to coast,” said David Chass, VP at Wilton, CT-based Velocity.
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