Chief Marketer Staff

• Letters to the Editor

  : I always enjoy reading the asides, the observations and comments made by those “Letters” authors.

• Amazon’s Bezos Says Free Shipping Benefits Will Come in Time: Report

  Jeff Bezos, founder of Amazon.com, said that benefits of the firm

• Direct Media Wins Brylane Catalog Buyer Database

  Direct Media Inc. has been named manager of a new database combining the buyer files of several Brylane catalogs. The Brylane database, containing over

• Agencies

  Comedy Central Hosts ‘Stand-Up’ Sweeps

  To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.

• Ask Jeeves Sells Software Division, Will Focus on Search Business

  Ask Jeeves Inc., an online search service, will sell its Jeeves Solutions Inc. unit to Kanisa, Inc. for $4.25 million. The sale, which consists of $3.5

• Catalog, Internet Sales Up for Chico’s FAS

  First-quarter sales for Chico

• Mailer Groups Back Potter’s USPS Recommendations

  Mailer groups basically supported Postmaster General Jack Potter’s latest recommendations for maintaining the U.S. Postal Service that he made before

• Short Cuts

  Outlook Group Corp., Neenah, WI, has declared a five-cent dividend on its common stock. The dividend is payable on July 17 to all shareholders of record

• Procter & Gamble Teams with WNBA; Loses Court Battle

  Marking the first time Procter & Gamble has inked a multi-year sports deal for multiple brands, the CPG giant announced a three-year partnership with

• E-Mail Open Rates Up in First Quarter 2003 from Fourth Quarter 2002: Study

  E-mail marketers have seen increases in open and click-through rates for their messages, according to a new study. Message open rates rose from 36.4%