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Chief Marketer Staff

  • Ask Jeeves Sells Software Division, Will Focus on Search Business

    Ask Jeeves Inc., an online search service, will sell its Jeeves Solutions Inc. unit to Kanisa, Inc. for $4.25 million. The sale, which consists of $3.5

  • News Briefs

    NIKE: gave 13-year-old soccer phenom Freddy Adu, a member of the U.S. under-17 national team, a $1 million contract. A native of Ghana, Adu became a U.S.

  • PROMO 100 Rankings Posted Sunday at PROMOmagazine.com

    PROMO’s ranking of the top 100 promotion agencies, and a profile of the Agency of the Year, will be posted on the PROMO Web site this Sunday. For the

  • McDonald’s Plans Nemo Tie-In

    McDonald’s is taking its Finding Nemo-themed Happy Meal premiums underwater this summer. As a part of its tie-in with the Disney/Pixar CGI about two fish

  • E-Mail Open Rates Up in First Quarter 2003 from Fourth Quarter 2002: Study

    E-mail marketers have seen increases in open and click-through rates for their messages, according to a new study. Message open rates rose from 36.4%

  • Burger King Appoints CMO

    Burger King last week tapped Robert Klein, a former chief marketing officer from 7-Eleven as its CMO. Klein fills the post vacated by Chris Clouser who

  • Mailer Groups Back Potter’s USPS Recommendations

    Mailer groups basically supported Postmaster General Jack Potter’s latest recommendations for maintaining the U.S. Postal Service that he made before

  • Correction

    In a May 21 article, College TV Network Diversifies, the location of LatCom Communications was misstated. It is based in New York City.

  • Yao Ming Follows Through With Coca-Cola Lawsuit

    Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for “spiritual and economic losses” and asking that Coca-China apologize in

  • Short Cuts

    Outlook Group Corp., Neenah, WI, has declared a five-cent dividend on its common stock. The dividend is payable on July 17 to all shareholders of record