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Chief Marketer Staff

  • CORRECTION:

    Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO’s Annual Report

  • Agencies

    DMers Warned of FCRA Train Wreck

    Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.

  • Agencies

    Watch the SKIES

    This isn’t another Chicken Little story. I won’t tell you that the privacy sky is falling. That we will be regulated, consumers won’t trust us and our

  • Big Man on Campus

    360 Youth has come of age. Formerly a unit of MarketSource Corp., the Crandbury, NJ-based company has emerged from its $43 million acquisition by Alloy,

  • Agencies

    World Golf League Launches DRTV Effort

    The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional

  • Agencies

    Cruising Into the Mail Stream

    Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

  • Pitfall protection

    This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

  • Agencies

    Winning Strategy

    The saying goes that you’ve got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win. The credit titan uses prize

  • Eye on Innovation

    Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger

  • Agencies

    PAGE TURNER

    Sure, it’s easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for