The saying goes that you’ve got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win.
The credit titan uses prize promotions both online and off to encourage use of its cards, says Robbin Smilg, vice president for e-business profit enhancement marketing at Citi Cards, a member of CitiGroup.
A typical promotion might encourage cardholders to use their account for holiday shopping, offering a toy shopping spree as a sweepstakes prize. But while such promotions work well as retention tools, Citi Cards doesn’t employ them in prospecting efforts.
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