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Chief Marketer Staff

  • Agencies

    Exec Tells How to Launch a Nonprofit Group

    Anne Chalmers heard about her old friend Marsha Wallen’s new job as membership development director at Oceana just after Labor Day 2001. Chalmers called,

  • CORRECTION:

    Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO’s Annual Report

  • Agencies

    Watch the SKIES

    This isn’t another Chicken Little story. I won’t tell you that the privacy sky is falling. That we will be regulated, consumers won’t trust us and our

  • New and Noteworthy Products

    Office Fun Chicago-based Microthin.com is offering a new mouse pad that companies can use as a promotional item to inform IT departments about their services.

  • Agency Moves

    Morristown, NJ-based DVC Worldwide tapped Mickey Jardon as executive VP-managing director of its newly created brand DVC Co-Marketing. KK&A, Chicago,

  • Agencies

    World Golf League Launches DRTV Effort

    The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional

  • Agencies

    Pepsi Picks Funnyman

    Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will

  • Big Man on Campus

    360 Youth has come of age. Formerly a unit of MarketSource Corp., the Crandbury, NJ-based company has emerged from its $43 million acquisition by Alloy,

  • Agencies

    Winning Strategy

    The saying goes that you’ve got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win. The credit titan uses prize

  • Pitfall protection

    This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues