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Chief Marketer Staff

  • Agencies

    Winning Strategy

    The saying goes that you’ve got to play to win. For Citi Cards, the name of the game is getting cardholders spending to win. The credit titan uses prize

  • TOP 25

    DVC WORLDWIDE 44 Whippany Road, Morristown, NJ 07960Phone: 973-775-6700Fax: 973-775-6701URL: www.dvc.comOwnership: Lake CapitalCEO: George Valva KEY CLIENTS:

  • When truth hurts

    They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications

  • Agencies

    It Takes Two

    There are people in our industry who have made a life’s work studying and attempting to understand why the U.S. Postal Service does what it does. Some

  • Agencies

    PR for DMers

    It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you a piranha that will attack anything

  • Client Side

    Sony Pictures Entertainment, Culver City, CA, tapped George Leon as executive VP-worldwide promotions and product placement; he will head up a new office

  • Conceptualizing

    Who needs three ideas when one strong solution will do? That’s the simple philosophy at Concept One and it’s working well. The two-year old shop increased

  • Agencies

    Exec Tells How to Launch a Nonprofit Group

    Anne Chalmers heard about her old friend Marsha Wallen’s new job as membership development director at Oceana just after Labor Day 2001. Chalmers called,

  • Agencies

    DIRECT listline

    NEW LISTS Banking IT A 25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers

  • Next Generation

    When last we left DVC Worldwide as PROMO’s Agency of the Decade, in 1999 it was laboring under debt from two ambitious Internet acquisitions and anxious