Chief Marketer Staff, Author at Chief Marketer

Coca-Cola Names Third Marketing Chief In Three Years

Daniel Palumbo reemerged this week as Coca-Cola’s new chief marketing officer, less than a week after announcing he was leaving his position as senior

Live from DMDNY: Kraft Builds Database with Opt-in Program

(Direct)Kraft Foods had a problem only a couple of years agothe flatline growth that affected most packaged goods marketers. But the proposed solutiona

Live From DMDNY: Web Marketing Helps Lysol Clean Up

(Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

Keith McCracken named CEO of GEM

The GEM Group has promoted Keith McCracken to chief executive officer. The appointment took effect June 3. McCracken replaces Rick Jones, who left the

2003 Alphabetical Listing

141 Worldwide 3 Jay Farrell (312) 527-3900 141ww.com 360 Youth 2 Derek White (866) 360-9688 The A Team 54 Andrew Cohen (212) 239-0499 Active Sports Marketing

Schein Agrees to Buy Colonial Surgical

(Catalog Age) Medical, dental and veterinary supplies cataloger Henry Schein has agreed to buy Los Angeles-based Colonial Surgical. Terms of the cash

Live from ACC: So Far, So Good, Say Catalogers

(Catalog Age) Behind the parties and the networking, the business of the Annual Catalog Conference is business. With that in mind, Catalog Age queried

Millard Group Wins Popcorn Factory File

Millard Group, Inc. has been appointed as list manager for The Popcorn Factory gift catalog. The file is 79% female and 21% male, with an average age

Roark Capital Acquires Money Mailer

Atlanta-based private equity firm Roark Capital Group has acquired direct mail co-op marketer Money Mailer LLC. Neal Aronson, founder and managing partner

Live from DMDNY: Rodale’s Health-based File Pumps Up the Bucks

For a marketer seeking prospects, choosing lookalike consumers from comparable lists– say, married women within urban households – is an obvious step.