Chief Marketer Staff

• Live from DMDNY: Kraft Builds Database with Opt-in Program

  (Direct)Kraft Foods had a problem only a couple of years agothe flatline growth that affected most packaged goods marketers. But the proposed solutiona

• Live From DMDNY: Web Marketing Helps Lysol Clean Up

  (Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

• Stewart Scandal Could Hurt Catalog

  Following her recent indictment on charges related to alleged insider trading, Martha Stewart may no longer be the first place consumers turn to for advice

• Monster Names Johnson Senior VP

  Carole Johnson has been named senior vice president of marketing for job search site Monster.com. She will oversee all marketing activities, including

• Agencies

  History Channel Sheds Light on Comic Books

  While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic

• Spiegel Sales Decrease for Month

  The Spiegel Group posted net sales of $150.9 million for the four weeks ended May 24, an 11% decrease from net sales of $169.9 million for the same period

• Frito-Lay’s Cammie Dunaway Moves to Yahoo as CMO

  Long-time Frito-Lay marketing executive Cammie Dunaway has been named CMO at Internet media company, Yahoo, Inc. Dunaway had been the VP for kids and

• List and Database News

  Sporty

• May Sales Up for Clothing Catalogers

  Flowers weren’t the only thing in bloom last month. Several clothing catalogers reported sales up from last year for May. Total company sales for Talbots

• Pushing the Envelope: A Boiling Pot of Stew-art

  A season or two ago on the late, lamented “Buffy the Vampire Slayer,” a character wondered whether Martha Stewart was a demon. “No,” matter-of-factly