Chief Marketer Staff

• Coca-Cola Names Third Marketing Chief In Three Years

  Daniel Palumbo reemerged this week as Coca-Cola’s new chief marketing officer, less than a week after announcing he was leaving his position as senior

• Discovery Channel Launches Major Branding Campaign

  The Discovery Channel is hitting the pavement with a street marketing campaign to promote the premiere of its latest special. Walking with Cavemen debuts

• Coca-Cola Names Third Marketing Chief In Three Years

  Daniel Palumbo reemerged this week as Coca-Cola’s new chief marketing officer, less than a week after announcing he was leaving his position as senior

• Agencies

  Johnson & Johnson Launches Canadian Beach Patrol

  Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

• Grand Central Transformed into Side Court at Wimbledon

  New York’s Grand Central Terminal will be transformed next month into a tennis club to celebrate the 117th Championships at Wimbledon. The three day event,

• Live from DMDNY: Kraft Builds Database with Opt-in Program

  (Direct)Kraft Foods had a problem only a couple of years agothe flatline growth that affected most packaged goods marketers. But the proposed solutiona

• May Sales Up for Clothing Catalogers

  Flowers weren’t the only thing in bloom last month. Several clothing catalogers reported sales up from last year for May. Total company sales for Talbots

• Live From DMDNY: Web Marketing Helps Lysol Clean Up

  (Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

• Stewart Scandal Could Hurt Catalog

  Following her recent indictment on charges related to alleged insider trading, Martha Stewart may no longer be the first place consumers turn to for advice

• Agencies

  History Channel Sheds Light on Comic Books

  While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic