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Chief Marketer Staff

  • NBTY Acquires Rexall for $250 Million

    NBTY Inc., a vitamin direct marketer and manufacturer, will acquire competitor Rexall Sundown Inc. for $250 million in cash. Bohemia, NY-based NBTY said

  • News Briefs

    MONSTER.COM: Maynard, MA, has hired Gillette veteran Carole Johnson as senior VP-marketing, overseeing advertising, promotions, sponsorships (including

  • FedEx Begins Product-Return Service

    FedEx has started a product-return service for merchants that sell direct. The FedEx Consolidated Return Service features a network of drop-off locations

  • Yellow Book USA Acquires Three Directories

    Yellow Book USA announced today that it has acquired three yellow pages directories in Alabama from Pioneer Telephone Directories Corp. for an undisclosed

  • NBTY Acquires Rexall for $250 Million

    NBTY Inc., a vitamin direct marketer and manufacturer, will acquire competitor Rexall Sundown Inc. for $250 million in cash. Bohemia, NY-based NBTY said

  • List and Database News

    American Association of Diabetes Educators This new file identifies 100% direct mail buyers of an AADE membership. They reported information about themselves

  • DMI Manages Thompson File

    Direct Media Inc. has been tapped to manage the Thompson & Co. file, package insert and blow-in programs. Thompson & Co., which markets custom. handmade

  • Nextel Renews with NHL

    Nextel last week agreed to renew its three-year National Hockey League sponsorship for a reported $9 million for an additional three years. The deal marks

  • PA Buyers Club Firm to Refund Money to Customers

    A Pennsylvania company has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania

  • FTC Goes After Dietary Supplement Marketer

    The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims