Chief Marketer Staff

• Henderson Wins $1.5 Million Assignment for Gold’s Gym

  Henderson Advertising has won Gold’s Gym International’s creative business. The Greenville, SC, shop overcame Riester-Robb and Colby & Partners in a final

• Nextel Renews with NHL

  Nextel last week agreed to renew its three-year National Hockey League sponsorship for a reported $9 million for an additional three years. The deal marks

• DMI Manages Thompson File

  Direct Media Inc. has been tapped to manage the Thompson & Co. file, package insert and blow-in programs. Thompson & Co., which markets custom. handmade

• DMI Manages Heritage House

  Direct Media Inc. has won management of the Heritage House Continuity files. Heritage House Collectibles list includes the names of 113,500 buyers. The

• FTC Goes After Dietary Supplement Marketer

  The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims

• Acxiom Sales Associate Dies in Rescue Attempt

  Ken Brindley, a senior sales associate at Acxiom Corp., died after attempting to rescue a swimmer off the coast of Florida. Brindley was 36. According

• Yum! Brands Appeals $30 Million Award

  Yum! Brands, the parent of Taco Bell, plans to appeal a verdict that awarded $30 million to two Michigan men who sued the restaurant chain, accusing it

• List and Database News

  Teachers, Educators and Administrators at School Address This new list was compiled from state licenses and public records. Telephone numbers are also

• iVillage Regains Nasdaq Listing

  Online women

• Consumer Response to Direct Mail Rises by 12%

  Consumer response to direct mail has risen by 12% in the past two years, said a study by Vertis, an integrated marketing and advertising solutions company.