Chief Marketer Staff

• Letters to the Editor

  Re: Loose Cannon: You’ve Come A Long Way, Baby.com, Direct Newsline, June 16, 2003 and Letters to the Editor, Direct Newsline, June 17, 2003]: David Juhl

• Microsoft Files a Batch of Anti-Spam Suits

  Microsoft has filed 15 lawsuits against alleged spammers in both the United States and the United Kingdom as part of its global offensive against spam.

• Agencies

  Panasonic Mobilizes to Reach Young Bilingual Crowds

  Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,

• List and Database News

  Cool Online Products Mal Dunn Associates Inc. has been named manager of the Cool Online Products lists. The 346,059 one-year buyers listed in the masterfile

• Live From AdTech: Now Dot Commers are Using Data, Not Just Collecting It

  If a first step in online marketing

• Live From Ad:Tech: For Viral Marketers, It’s Knowing Who Knows You

  Poor you: If you weren

• GNC Halts Customer Data Leak

  General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members

• Police Telemarketing Scam Ends with Guilty Plea

  The head of a telemarketing firm claiming to collect funds for the families of slain spolice officers has pleaded guilty to fraud charges. Justin Patrick

• RedEnvelope Files IPO

  (Catalog Age) Gifts cataloger RedEnvelope is going public. The San Francisco-based company filed with the Securities and Exchange Commission for an initial

• MeritDirect Hit with Lien in Slater Case; Papers Unsealed

  The case of Chad Slater vs. MeritDirect took a new turn yesterday when a judge unsealed the file, revealing that the court slapped MeritDirect with a