Chief Marketer Staff

• Ironman Triathlon Kicks off Six-Month Promotion

  The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees

• Speier Privacy Bill Falls to Pass California Assembly Committee

  California State Senator Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill yesterday when an assembly committee

• Live from Ad:Tech: Two Way or The Highway

  In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when

• List and Database News

  Cool Online Products Mal Dunn Associates Inc. has been named manager of the Cool Online Products lists. The 346,059 one-year buyers listed in the masterfile

• Snap, Crackle, Pop Star in Jingle Contest

  Kellogg Co. has given Snap, Crackle and Pop a makeover and a new jingle for Rice Krispies’ 75th anniversary. The Battle Creek, MI-brand celebrates with

• Live From Ad:Tech: For Viral Marketers, It’s Knowing Who Knows You

  Poor you: If you weren

• RedEnvelope Files IPO

  (Catalog Age) Gifts cataloger RedEnvelope is going public. The San Francisco-based company filed with the Securities and Exchange Commission for an initial

• Tobacco Promotion Spending Up, Sales Down: FTC

  Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the

• Police Telemarketing Scam Ends with Guilty Plea

  The head of a telemarketing firm claiming to collect funds for the families of slain spolice officers has pleaded guilty to fraud charges. Justin Patrick

• MeritDirect Hit with Lien in Slater Case; Papers Unsealed

  The case of Chad Slater vs. MeritDirect took a new turn yesterday when a judge unsealed the file, revealing that the court slapped MeritDirect with a