Chief Marketer Staff

• Mailers Laud Carper’s Postal Reform Bill

  As expected, Sen. Thomas Carper (D-DE) Wednesday introduced a reform bill that would give the U.S. Postal Service wider authority to make business decisions.

• DMA Chooses Lewis and Simon as New Hall of Famers

  The Direct Marketing Association board of directors has selected Herschell Gordon Lewis and Fredrick J. Simon to be inducted into the DMA Hall of Fame.

• List and Database News

  SportsList This file is compiled from computer results of hundreds of competitive runs. There are 292,800 last-12-month names. Selections: Gender, age,

• News Briefs

  HASBRO, INC. AND KELLOGG CO.: have reached a settlement regarding Hasbro’s MEMORY trademark. As part of the settlement, for an undisclosed license fee,

• Ironman Triathlon Kicks off Six-Month Promotion

  The Ironman Triathlon World Championship is celebrating its 25th anniversary with a six-month retail promotion that ties in a hefty lineup of licensees

• Snap, Crackle, Pop Star in Jingle Contest

  Kellogg Co. has given Snap, Crackle and Pop a makeover and a new jingle for Rice Krispies’ 75th anniversary. The Battle Creek, MI-brand celebrates with

• Live From AdTech: Now Dot Commers are Using Data, Not Just Collecting It

  If a first step in online marketing

• Speier Privacy Bill Falls to Pass California Assembly Committee

  California State Senator Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill yesterday when an assembly committee

• List and Database News

  Cool Online Products Mal Dunn Associates Inc. has been named manager of the Cool Online Products lists. The 346,059 one-year buyers listed in the masterfile

• Tobacco Promotion Spending Up, Sales Down: FTC

  Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the