Chief Marketer Staff

• List and Database News

  SportsList This file is compiled from computer results of hundreds of competitive runs. There are 292,800 last-12-month names. Selections: Gender, age,

• Abercrombie & Fitch Slapped With Employment Suit

  Nine Hispanic and Asian plaintiffs have sued Abercrombie & Fitch for discrimination, according to the Associated Press. The lawsuit against Abercrombie

• Mailers Laud Carper’s Postal Reform Bill

  As expected, Sen. Thomas Carper (D-DE) Wednesday introduced a reform bill that would give the U.S. Postal Service wider authority to make business decisions.

• GNC Halts Customer Data Leak

  General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members

• List and Database News

  Cool Online Products Mal Dunn Associates Inc. has been named manager of the Cool Online Products lists. The 346,059 one-year buyers listed in the masterfile

• Live From Ad:Tech: For Viral Marketers, It’s Knowing Who Knows You

  Poor you: If you weren

• Live from Ad:Tech: Two Way or The Highway

  In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break the wall when

• RedEnvelope Files IPO

  (Catalog Age) Gifts cataloger RedEnvelope is going public. The San Francisco-based company filed with the Securities and Exchange Commission for an initial

• Snap, Crackle, Pop Star in Jingle Contest

  Kellogg Co. has given Snap, Crackle and Pop a makeover and a new jingle for Rice Krispies’ 75th anniversary. The Battle Creek, MI-brand celebrates with

• Police Telemarketing Scam Ends with Guilty Plea

  The head of a telemarketing firm claiming to collect funds for the families of slain spolice officers has pleaded guilty to fraud charges. Justin Patrick