Chief Marketer Staff

• Short Cut

  Bill Aylesworth has joined the Direct Marketing Association’s Agency Council . Aylesworth is chairman of CFM Direct, an Oakbrook Terrace, IL-based agency.

• Levenger to Open Boutique in Marshall Field’s

  Reading and writing cataloger Levenger will open a retail shop in Marshall Field’s flagship store in Chicago in September. The 2300-square-foot store

• eBay to Acquire Tech Firm FairMarket

  eBay has signed an agreement to acquire auction technology firm FairMarket, Inc. for $4.5 million in cash. The two companies have worked together since

• Dallas Business Settles FTC Telemarketing Sales Rule Charges

  A Dallas business has agreed to pay $85,000 in consumer redress to settle alleged violations of the Federal Trade Commission’s Telemarketing Sales Rule

• Loose Cannon: Nigeria, Here We Come?

  It

• Tougher Can-Spam Act Heads for Senate, Calls for a Do-Not-E-mail List

  A tougher version of the Can-Spam bill was passed by the Senate Commerce Committee Thursday. Stronger provisions added since the bill was introduced in

• Iraqi Most Wanted Deck Delivers Big Time

  Last week, when American military officials captured Saddam Hussein’s top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S.

• Pierce Lines Up Under Omnicom Umbrella

  Following a dozen years as a staunch independent, Pierce Promotions & Events has agreed to a purchase by agency conglomerate Omnicom. The Portland, ME-based

• Live from Ad:Tech: P&G’s Buzz on Viral Marketing

  (Direct)Poor you: If you weren’t asked to help choose the music for a Pringles commercial and didn’t get an advance copy of a script to a television show

• Live from Ad:Tech: Two Way or the Highway

  (Direct)In the theater, the “fourth wall” is the invisible line at the end of the stage that separates the actors from the audience. Actors break