Chief Marketer Staff

• List and Database News

  Girls

• Barrie Pace Launches MotheroftheBride.com

  (Catalog Age) Here comes the mother of the bride

• Clickthrough Rates Increase: Study

  Clickthrough rates increased by 60% since the fourth quarter of 2002, according to a new study by NetCreations. The study showed clickthrough rates for

• Showtime, Monster Promote New TV Series

  Monster.com and Showtime Networks are offering consumers a job “to die for.” As a part of sweepstakes to support Showtime’s new series Dead Like Me, one

• American Bible Society Tries to Attract Younger Donors

  The American Bible Society is testing premiums and other involvement devices to help attract a younger group of donors to its Bible-a-Month Club. Bob

• Pushing the Envelope: Spike’s Nose is Out of Joint

  Just about everyone is proprietary about their brand identity. You work hard to craft your image, so it’s only natural you don’t want someone sullying

• News Briefs

  LOEWS CINEPLEX ENTERTAINMENT: last week selected Draft Chicago to design new concession areas in its theaters. Draft is charged with developing a concession-area

• Better Homes and Gardens Takes its Show on the Road

  Better Homes and Gardens is on a six-month road trip visiting 20 markets coast to coast. The tour compliments and promotes the magazine’s three-month

• List and Database News

  Immutol Mail Order Buyers Acton Direct is the manager of this recently updated file of 64,093 buyers of Immutol, an immune system enhancing capsule. The

• Lawsuit Targets Nestl Waters’ Marketing Claims

  A class action lawsuit, filed last week against Nestl Waters North America, contends that the company engaged in false marketing by claiming that its