Chief Marketer Staff

• Barrie Pace Launches MotheroftheBride.com

  (Catalog Age) Here comes the mother of the bride

• Clickthrough Rates Increase: Study

  Clickthrough rates increased by 60% since the fourth quarter of 2002, according to a new study by NetCreations. The study showed clickthrough rates for

• Short Cuts

  WordCom has named Dennis McGann as vice president, senior database marketing consultant for 13 Midwestern states. Previously, he has worked for such firms

• Pushing the Envelope: Spike’s Nose is Out of Joint

  Just about everyone is proprietary about their brand identity. You work hard to craft your image, so it’s only natural you don’t want someone sullying

• Teen Trends Hurt Cosmetics Category

  Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting

• Better Homes and Gardens Takes its Show on the Road

  Better Homes and Gardens is on a six-month road trip visiting 20 markets coast to coast. The tour compliments and promotes the magazine’s three-month

• List and Database News

  Immutol Mail Order Buyers Acton Direct is the manager of this recently updated file of 64,093 buyers of Immutol, an immune system enhancing capsule. The

• Absolut Looks For Amateur Talent

  Absolut is giving aspiring artists an online showcase with the Absolut Next Generations campaign. The vodka brand has teamed with UK artists Richard Wentworth

• EBay Buys FairMarket

  EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions

• DMA Revises Ethical Business Guidelines

  The Direct Marketing Association has updated its Guidelines for Ethical Business Practices. The revisions include updating the existing Advance Consent