Chief Marketer Staff

• Nestl Finishes Dreyer’s Buy

  One day after the Federal Trade Commission finally approved Nestl SA’s acquisition of Dreyer’s Grand Ice Cream, the $2.8 billion deal was complete. To

• Mail Stream: A Report on Incoming Direct Mail

  Does anything say “independence” better then a thong bikini? Perhaps, but in the latest edition of Venus Swimwear, the catalog celebrates the birth of America’s freedom with an offering of red, white and blue swimsuits, plus free shipping with orders over $100.

• Thane Anticipates a Net Loss in Fiscal 2003

  Thane International Inc. will take a $32.9 million loss for the year ended March 31, compared to net income of $9.9 million 12 months earlier, the company

• Agencies

  New and Improved

  What do most catalogers want when they start prospecting? Lists of look-alike consumers who have bought similar items from catalogs. But Rodale Inc. argues

• What Were They Thinking?

  To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo’s Oddly Enough news page. You’ll find stories

• Agencies

  Dog Days at Wal-Mart

  ONE LUCKY DOG travels to the nation’s capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working

• Promo Online

  Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me

• Agencies

  News briefs/directmag.com

  6/10 A PENNSYLVANIA COMPANY has agreed to refund money to consumers whose credit cards it allegedly charged without authorization, according to the Pennsylvania

• Natural Selection

  THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use

• Agencies

  Some Smelly, Some Sweet

  It’s one of those inevitable things that happen when you have a baby. Your once-pristine home is suddenly desecrated by mounds of what some might call