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Chief Marketer Staff

  • Lillian Vernon Acquisition Complete

    The acquisition of Lillian Vernon Corporation by a private equity fund managed by Ripplewood Holdings L.L.C. was completed July 2. The merger transaction

  • USM&P Execs Move Up

    Parent company Omnicom announced last Friday that it had promoted Jason Moskowitz and Mike Napoliello, CEO and president respectively of USM&P. The two

  • Travelodge Kicks Off Summer Promotion

    Guests checking into Travelodge Hotels this summer will be greeted with a $5 coupon good at all Toys “R” Us, Babies “R” Us and Kids “R” Us stores on purchases

  • United Airlines Serves Tennis Promotion

    United Airlines is offering consumers the chance to play tennis with six-time US Open champion Chris Evert during the 2003 US Open championship in September.

  • Sir Speedy To Run $15 Million-Plus DR Effort

    Sir Speedy Inc., a franchiser of retail printing and document management services outlets, will launch a multi-media direct marketing and advertising

  • More People Using Net, Online Sales Flat: Conference Board

    More people are using the Internet, and more are doing so on a daily basis, according to The Consumer Internet Barometer. But while the overall levels

  • Orr Exits Interpublic Amid SEC Probe

    Sean F. Orr, is resigning as CFO of the Interpublic Group, parent company of advertising agencies Draft Worldwide, FCB Direct and others at the end of

  • Spammers Settle FTC Scam Charges

    A convicted scam artist has agreed to pay $200,000 in consumer redress to settle Federal Trade Commission charges that he and other defendants bilked

  • Consumer Demand Leads Self-Checkout Growth: Report

    Global growth of self-checkout technology in retail stores is being fueled in large part by consumer demand, said . a study conducted for cash register

  • Short Cuts

    Neiman Marcus Online has tapped ProactiveNet to provide application performance measurement and analysis tool for NeimanMarcus.com, Horchow.com and ChefsCatalog.com.