Sir Speedy Inc., a franchiser of retail printing and document management services outlets, will launch a multi-media direct marketing and advertising campaign that will run through July 2004. The budget is between $15 million and $25 million.
The effort will consist of direct mail and direct response television and radio, said vice president of marketing Ron Zayas.
The Mission Viejo, CA firm is looking for 15% sales growth from this effort.
The mailings, which begin in August, will go to companies listed on the firm
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