Chief Marketer Staff

• Entertainment Marketing Hires New CEO

  Entertainment Marketing, Inc. has named John Davidoff as its CEO. The appointment took effect June 16. Most recently Davidoff was senior VP-U.S. marketing

• Pennsylvania Sues Firm Under Do-Not-Call Law

  A Texas firm has settled charges that it violated Pennsylvania

• Gays are More High-Tech Than Straights: Forrester

  Want to reach online-savvy consumers? Target gay men and lesbians, according to Forrester Research Inc. A new Forrester survey shows that 80% of gay men

• P&G Seeks Buyers for Sunny Delight and Punica

  Procter & Gamble is exploring alternatives for its Sunny Delight and Punica juice drink products including the sale of the brands and related assets.

• AT&T Wireless Sponsors New CBS Reality Show

  American Idol talent show, AT&T Wireless is once again going the reality TV route with CBS’ Cupid, a new dating show that asks the audience to choose

• Lincoln-Mercury Lands Magic Johnson

  Lincoln-Mercury has signed basketball legend Earvin “Magic” Johnson to a multi-year sponsorship deal. Johnson will appear in national TV and print campaigns,

• Quill Lowers Prices in Its Summer Catalog

  Quill Corp. has reduced its prices on more than 1,000 products in its Summer 2003 catalog. The Lincolnshire, IL-based cataloger will maintain the lower

• News Briefs

  JAVELIN: an event marketing consortium based in St. Louis has opened a Los Angeles office and named Cindi Peltier vice president. A 10-year veteran in

• Primedia Debuts Chief Marketer

  PRIMEDIA Business Magazines & Media has launched Chief Marketer, a weekly e-newsletter for senior-level corporate management and marketing executives.

• Jim Mack, Chairman of Frankel, Resigns

  Jim Mack, chairman of Frankel, a promotion marketing agency in the Publicis Groupe agency network, plans to resign Aug. 29 to pursue a life-long passion