Chief Marketer Staff

• Primedia Taps Millard and Chilcutt

  Primedia has chosen two list companies to manage a number of its consumer files. Millard Group Inc., Peterborough, NH, will handle the broad reach publications,

• RR Donnelley CEO Announces Retirement

  The CEO of R.R. Donnelley & Sons Co. plans to retire from the printing company, the company said. William Davis said he plans to retire as soon as successor

• Gruppo, Levey Forms Alliance With Jefferies & Co.

  Gruppo, Levey & Co., a boutique investment bank focused on the direct marketing and specialty retail industries, has entered into a strategic alliance

• Live from NCDM: Privacy Predictions

  Telemarketing may be in for some rough times during the next five years, which is how long the first rush of names on the federal do-not-call registry

• Letters to the Editor

  : How about one called “The Bulk,” in which a postal official goes berserk

• ATA Files Court Petition to Stop FCC Telemarketing Rules

  The American Teleservices Association has filed a petition in court asking a judge to stop the new Federal Communications Commission telemarketing regulations

• Live from NCDM: Hughes on Data and the Web

  Forget neural networks—the best thing that has ever happened to direct marketers is the Web. Insane? Not to Arthur Hughes, vice president for business

• Live From NCDM: Data-Driven Program Helps Harrah’s Play for Keeps

  Since Harrah

• DMI Manages Alzheimer Association List

  Direct Media Inc. is the new manager of the Alzheimer’s Association file, as of July 1. There are 200,000 donors each quarter. The average donation is

• Gray Areas Dot New FCC Telemarketing Rules

  The Federal Communications Commission has released its revisions to the Telephone Consumer Protection Act. The biggest changes within the rules include