Chief Marketer Staff
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Joseph McGee to Head MRM Partners’ New York Office
Joseph McGee, managing director at BearingPoint Inc. (formerly KPMG Consulting) has been hired as executive vice president and general manager of MRM
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Mail Stream: A Report on Incoming Direct Mail
A recent offer from The Rosengarten Report, named for its noted TV chef and culinary journalist David Rosengarten, is molded in the image of its new owner, investment newsletter publisher KCI Communications.
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Catalog Customers Respond to E-mail More
E-mail sent from catalogers reaches recipients more often and is opened and clicked through more frequently this year than it was last year. According
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Kmart Chooses Grey Global as Lead Agency
Kmart has chosen Grey Global Group Inc. as its main advertising agency, the retailer announced on Monday. Financial terms were not released. Grey will
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List and Database News
Financial Planning Association The new counts for Financial Planning Association include 43,260 for the total file; 24,429 active members; 14,167 active
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Consumers Prefer Mail Over Phone Calls
Consumers would rather receive a direct mail piece than a phone call from a marketer, according to a survey by Vertis, a provider of marketing technology.
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Short Cuts
Experian, Costa Mesa, CA, has acquired the Advantage Credit Bureau of Fargo, ND, and Credit Bureau of East Tennessee. Terms of the transaction were not
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List and Database News
J. Jill Male Primary Purchasers A file of 301,068 three-month male buyers from this upscale women’s shoes and apparel catalog is now available from Millard