Chief Marketer Staff
-
FTC Charges Canadian Directory Firm With Fraud
The Federal Trade Commission has filed a complaint against a Canadian company, alleging the firm deceptively telemarkets directories to small U.S. businesses.
-
List and Database News
Lehman
-
Cigna Opens Chinese Company; Will Sell by Phone
Cigna has opened a new company in the People
-
United Stationers Extends Quebecor Print Contract
United Stationers Inc. has renewed its printing contract with Quebecor World. The multi-year contract, which will include catalog printing, mailing list
-
Live From Insert Media Day: Inserts Boost Norm Thompson Revenue
Cataloger Norm Thompson increased its revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer
-
House Renews Fair Credit Reporting Act
Financial services marketers received a meaningful break tonight when the U.S. House of Representatives renewed the Fair Credit Reporting Act, reaffirming
-
Group Withdraws Offer to Buy Zones
(Catalog Age) The investor group that wished to purchase publicly traded computer reseller Zones private has withdrawn its offer. The group, led by the
-
CDW Buys Micro Warehouse Assets for $22 Million
Direct computer marketer CDW Corp. is buying the North American assets of Micro Warehouse, a computer reseller, for $22 million. The deal includes a U.S.
-
List and Database News
Avid Magazine Readers These 320,000 subscribers responded to telemarketing and direct mail offers to sign up for magazines. They spent about $100 per
-
Live from the DMA B-to-B Marketing Conference: Privacy Looms as B-to-B Issue
While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer