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Chief Marketer Staff

  • Loose Cannon: My Adventures as an Identity Thief

    If it surprises readers that privacy concerns are as much an issue for business to business marketers as they are for consumer firms, it will astound

  • B&W Reworks Mailing for Pall Mall Filters

    Brown and Williamson Tobacco Corp. will be sending out more than 100,000 direct mail packages to existing and competing customers this month as part of

  • E Com Force Acquires E Commerce Systems

    E Com Force Corp. has acquired E Commerce Systems Corp. of Florida, an Internet commerce systems developer, for an undisclosed sum. The acquisition reportedly

  • California Legislature Passes Online Tobacco Bill

    The California’s state legislature has passed a bill outlawing Internet cigarette sales unless retailers provide the buyer’s name and address so the state

  • DMA, TSI to Co-Market Do-Not-Call Solution

    TSI Telecommunications Services Inc., the Direct Marketing Association and Interactive Marketing Solutions, a subsidiary of the DMA, will jointly offer

  • Alloy Extends Delia*s Offering Period

    Alloy Inc. and Delia*s Corp. have extended the subsequent offering period for Alloy’s tender offer to purchase all the outstanding Class A common stock

  • Inserts Take Center Stage

    (Catalog Age) Inserts have grown from being an afterthought into “a channel recognized for its own budget,” says Robin Neal, vice president of sales for

  • List and Database News

    Manufacturers in Asia This database consists of 4,578,997 decision-makers in the Asian manufacturing industry. The file is sourced from public records,

  • Letters to the Editor

    : Every since I read the total number of lost jobs that may result

  • Short Cuts

    Christopher Cox joined Arnold Direct, Boston, as an account supervisor. He will work on the Volkswagen account. Cox was previously with Euro RSCG Circle,