Chief Marketer Staff

• ALC to Manage The Week and Blender Sub Files

  Dennis Publishing has chosen American List Counsel to manage the subscriber files of The Week and Blender. The Week, reaches a 40-something audience of

• Fingerhut Taps Group 1

  Fingerhut Direct has tapped Group 1 Software to refresh and consolidate its customer data. The Minnetonka, MN direct marketer will use Group 1’s Code-1

• List and Database News

  Handsome Rewards MKTG Services is offering updated counts on this file of 260,233 last-12-month buyers from this program. The source is direct mail. Selections:

• Permission-Based B-to-B Top-Priced Lists: Survey

  Permission-based e-mail business-to-business is the highest priced list rental category, with an October 2003 straight average price of $279 per thousand,

• USPS to Test Decontamination System at NJ Facility

  The U.S. Postal Service was set to begin limited test of its anthrax decontamination system at its Trenton Processing and Distribution Center in Hamilton

• Aussie Group to Fight Junk Mail in U.K.

  Planet Ark will be helping to publicize the option of using the U.K. Direct Marketing Association’s Mailing Preference Service, which the public can register

• Federated Reports October Sales Gains

  Federated Department Stores Inc. reported total sales of $1.4 billion for the five weeks ended Oct. 4, up 3% from $1.314 billion last year. For the year

• AIM Releases E-Mail Marketing Guidelines

  Marketers should only send bulk commercial e-mail to recipients with whom they have a prior business or personal relationship, or when permission has

• List and Database News

  Convergence Physicians Plus This multi-sourced list consists of physicians, dentists, pharmacists, psychologists, psychiatrists, chiropractors and other

• Lorraine Zitone, Longtime DMA Employee, Dies

  Lorraine Zitone, director of the president’s office and coordinator of board activities for the Direct Marketing Association, died Thursday, the Direct