Planet Ark will be helping to publicize the option of using the U.K. Direct Marketing Association’s Mailing Preference Service, which the public can register at to stop receiving unwanted mail.
The public will be encouraged to put its unwanted junk mail out for recycling with newspapers. Work will continue between the paper industry and the DMA, which has a voluntary producer responsibility agreement with the government to recycle 70% of the material by end of 2013.
Support for Planet Ark’s work is coming from partners in the U.K., including Valpak’s recycle-more campaign.